A fascinating stunt by Adolescent Health Project & the Women’s Fund of Omaha in Nebraska, USA, is putting safer sex front-and-centre as local teens shop for prom dresses.
Proms, or formal high school dance parties, are an American tradition that are becoming more and more elaborate and expensive. As Omaha teens seek out their special outfits in one boutique, they’ll be confronted by dresses made entirely of condoms.
The dresses were created by Serve Marketing, the all-volunteer, not-for-profit agency.
Gary Mueller, Creative Director at SERVE, told WOWT, “This is a great opportunity for us to reach teens and their parents in an unexpected way before prom, and get the message out to think twice before having unprotected sex, because it can lead to multiple health risks or even a baby.”
According to the Guttmacher Institute, the teen pregnancy rate in Nebraska was 43 per 1,000 women aged 15–19 in 2010, 3/4 of which were unintended, usually due to lack of contraceptive use.
If you’re in Omaha, you can see the dresses at Cinderella’s Formal Gown Rental.
Thanks to Huffington Post for the tip.