Reading a book is enjoyable. Sadly, reading is out of fashion today. That’s why the Russian online store respublica.ru created a url lengthener to promote books thru your links. Preferably boring links.
Try this link and see how it looks like.
And this is the entire URL, including the first part of Vladimir Nabokov’s Luzhin Defense, the book I choose to recommend:
Try it for yourself here urliteratu.re.
And don’t you dare to use a link from osocio.org as boring link.
The guys from Pop The Campaign came up with this tip. And when we tweeted about it, they came up with another nice campaign.
It’s from 2012. How 4 poems made thousands of Belgians set their out of office replies to promote Poetry Day.
Out of Office Poetry. What a great idea. And everyone can make his own version.
The Dutch version still exists with 6 ready-made poems to copy & paste.
Belgium writer Maarten Inghels made an English version also.
Agency (video): Leo Burnett Brussels, Belgium.