The best of non-profit advertising and marketing for social causes

Promoting safe sex for seniors with “Grandma Sutra”

Promoting safe sex for seniors with “Grandma Sutra”


As the people who brought us the Sexual Revolution age, STD rates among senior citizens are rising. This video, by the venerable DDB New York, reminds older people in a sex-positive way that they, too, need to play safe.

Grossed out? Not me. I only hope that I’ll be getting as busy in my autumn years.

DDB New York

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more

1 Comment

  1. Kenna 5 years ago

    I think this is a very entertaining spot… however, I’m wondering if it appeals to its intended target audience. The music seems much too young for seniors. As it stands I would think this would target their children and should be a “tell your parents that safe sex applies to them too” PSA.

Leave a reply

Your email address will not be published. Required fields are marked *


We use Cookies - By using this site or closing this you agree to our Cookies policy.
Accept Cookies