The best of non-profit advertising and marketing for social causes

Proof: Never use Stock Video in your Campaign

Proof: Never use Stock Video in your Campaign

Never use Stock Video in your Campaign

It makes sense to show a cycling family in a campaign spot for the next election. And such a scene is for sale everywhere. They call it a stock video. And it is available for a bargain.
Like the scene at 1:20 in this 2013 election spot from the German FDP, the liberal party.

But wait, the far-right NPD colleagues had the same idea.
See it at 1:08.

Hat tip Mark van Luyk.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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