The best of non-profit advertising and marketing for social causes

Protecting the dogs who help protect you

Posted by Armando Alves | 1-11-2010 20:45 | Category: Animal rights

After Marc’s latest post, it seems to be raining ads and dogs at Osocio, with another post about our canine friends (sorry, couldn’t help the pun).

This time, it’s the new PSA from Hill Holliday to help Massachusetts Vest-A-Dog, a grassroots organization that raises funds to buy bullet-protective vests for K-9s across Massachusetts. The main element of the campaign is this short film (after the jump), but you can also check the website to find out more on how you can help.

Advertiser:
Massachusetts Vest-A-Dog
Agency:
Hill Holliday
Source:
Hill Holliday's blog

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.