The best of non-profit advertising and marketing for social causes

Protection against climate change

Protection against climate change

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climatesafe-power-station-gr

climatesafe-plane-gr

This new campaign from the British Friends of the Earth (FOE) is aimed at students, the least green of all demographic groups. With the use of sexual humour FOE tries to engage a younger audience and change their attitude towards climate change. In each execution their emissions are stopped by a strategically placed condom. The sheaths cover an exhaust pipe, a power station chimney and an aeroplane’s jet engine. Each execution carries the strap line “Protection against climate change”.
The posters will run in universities across England.
See www.climatesafe.co.uk.

Advertiser:
Friends of the Earth (FOE)
Agency:
Clemmow Hornby Inge

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