Provide him water, make him improve immediately
Posted by Marc | 3-04-2008 21:05 | Category: Health, Poverty, Third world
A child’s well-being is highly dependent on both the quality and the availability of water. But in Afro-Asian areas, the solution is not put enough attention. The World Health Organisation (WHO) drinking water project is encouraging people to give out financial help to these areas.
The strategy was doing campaign in Beijing and give out the glasses. Print a skinny child image on the glass, as the water filed the glass, by the effect of refraction, the skinny child began getting “fat” visually shows the theme of “Having water to drink, he will improve” therefore encourage people to donate money.
People’s attention were drawed to the drinking water issue and within one day, among all the campaign site all toegether donated RMB 153200,-
Copy on the glass: “Provide him water, make him improve immediately. Please donate WHO drinking water project.”
Advertiser:
World Health Organisation (WHO)
Agency:
JWT, Beijing
Source:
Direct daily
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