Ouch! Animals feel pain, just like people do. That’s why agency Frese & Wolff show people in situations where they are exposed to the same torment and torture as animals are.
Campaign is made for the Deutscher Tierschutzbund e. V. (German Animal Protection Federation).
Video: “Fühl Dich wie ein Schwein” / “Feel like a pig”
Video in German from the Deutscher Tierschutzbund e. V. at the International Grüne Woche 2011 (Green Week): about the shortcomings in the intensive agriculture, piglet castration without anesthesia, agricultural factories, animal feed poisoning and genetic engineering:
@Tom I see pain in the print ads brought with a familiar communication technique, changing roles. For me the nudity isn’t sexualization of the cause. (in the print ads).
I see fragility.
My complaint is that the video doesn’t fit in that campaign strategy. The video do have the sexualisation. For that the campaign in total isn’t consequent.
Posted by Marc van Gurp | 3-02-2011 22:11
I dunno, Marc. I find the models and the poses pretty self-consciously sexual. And their “pained” reactions are not very believable. I see no fragility there, just an AD who wanted to work with (and painstakingly photoshop) naked people.
But why argue? I’d rather be having a drink with you! Proost!
Posted by Tom | 4-02-2011 02:33
@Tom Ok :-)
Posted by Marc van Gurp | 4-02-2011 13:22
I’d be worried less about the specifics of the image and the marketing, and more about the MESSAGE, which is to leave the animals alone! I don’t know you, but are you doing that, or just complaining about a photo?
Posted by Jeff | 29-10-2012 17:09
Jeff, this blog is about social, cause and not-for-profit marketing. We discuss activism in the context of its strategy and execution.
Posted by Tom Megginson | 29-10-2012 17:24
Sorry Tom! I am so used to people missing the point about animal abuse that I jusmped in with both activist feet! Ugh…....keep up the good work!
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.