Ouch! Animals feel pain, just like people do. That’s why agency Frese & Wolff show people in situations where they are exposed to the same torment and torture as animals are.
Campaign is made for the Deutscher Tierschutzbund e. V. (German Animal Protection Federation).
Video: “Fühl Dich wie ein Schwein” / “Feel like a pig”
Video in German from the Deutscher Tierschutzbund e. V. at the International Grüne Woche 2011 (Green Week): about the shortcomings in the intensive agriculture, piglet castration without anesthesia, agricultural factories, animal feed poisoning and genetic engineering:
Personally, I’m not a fan of this campaign:
Posted by Tom Megginson | 3-02-2011 21:00
@Tom I see pain in the print ads brought with a familiar communication technique, changing roles. For me the nudity isn’t sexualization of the cause. (in the print ads).
I see fragility.
My complaint is that the video doesn’t fit in that campaign strategy. The video do have the sexualisation. For that the campaign in total isn’t consequent.
Posted by Marc van Gurp | 3-02-2011 23:11
I dunno, Marc. I find the models and the poses pretty self-consciously sexual. And their “pained” reactions are not very believable. I see no fragility there, just an AD who wanted to work with (and painstakingly photoshop) naked people.
But why argue? I’d rather be having a drink with you! Proost!
Posted by Tom | 4-02-2011 03:33
@Tom Ok :-)
Posted by Marc van Gurp | 4-02-2011 14:22
I’d be worried less about the specifics of the image and the marketing, and more about the MESSAGE, which is to leave the animals alone! I don’t know you, but are you doing that, or just complaining about a photo?
Posted by Jeff | 29-10-2012 18:09
Jeff, this blog is about social, cause and not-for-profit marketing. We discuss activism in the context of its strategy and execution.
Posted by Tom Megginson | 29-10-2012 18:24
Sorry Tom! I am so used to people missing the point about animal abuse that I jusmped in with both activist feet! Ugh…....keep up the good work!
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
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