Put yourself in an animal’s place

Ouch! Animals feel pain, just like people do. That’s why agency Frese & Wolff show people in situations where they are exposed to the same torment and torture as animals are.
Campaign is made for the Deutscher Tierschutzbund e. V. (German Animal Protection Federation).

Video: “Fühl Dich wie ein Schwein” / “Feel like a pig”

Related post about the Deutscher Tierschutzbund:
- Monkeying with our emotions

Video in German from the Deutscher Tierschutzbund e. V. at the International Grüne Woche 2011 (Green Week): about the shortcomings in the intensive agriculture, piglet castration without anesthesia, agricultural factories, animal feed poisoning and genetic engineering:

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Comments

Personally, I’m not a fan of this campaign:
http://workthatmatters.blogspot.com/2011/02/put-yourself-in-models-place.html

@Tom I see pain in the print ads brought with a familiar communication technique, changing roles. For me the nudity isn’t sexualization of the cause. (in the print ads).
I see fragility.

My complaint is that the video doesn’t fit in that campaign strategy. The video do have the sexualisation. For that the campaign in total isn’t consequent.

I dunno, Marc. I find the models and the poses pretty self-consciously sexual. And their “pained” reactions are not very believable. I see no fragility there, just an AD who wanted to work with (and painstakingly photoshop) naked people.

But why argue? I’d rather be having a drink with you! Proost!

@Tom Ok :-)