The best of non-profit advertising and marketing for social causes

QR code comes to life for CPR

QR code comes to life for CPR

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Good artwork from agency Publicis for the Dutch Hartstichting (Heart Association).
Don’t know what to do when cardiac arrest strikes, just like the people in the picture? Scan the picture for CPR assistance.
CPR (cardiopulmonary resuscitation) is a first aid technique that is a combination of rescue breaths and chest compressions.

The question is how much time you need to scan the image and find the answer about what to do when CPR is needed. It’s better to get one of the available first aid and CPR apps for your smartphone.
For me that’s the underlying message: be prepared.

Related CPR posts:
Learn Hands-Only CPR on the body you want your hands on
Vinnie Jones’ hard and fast Hands-only CPR
CPR Makes You Undead … #theundeading

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Via Ads of the World

Advertiser:
Hartstichting (Dutch Heart Association)
Agency:
Publicis
Additional credits:
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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