The best of non-profit advertising and marketing for social causes

QR code comes to life for CPR

Posted by Marc | 30-01-2013 21:15 | Category: Health

Good artwork from agency Publicis for the Dutch Hartstichting (Heart Association).
Don’t know what to do when cardiac arrest strikes, just like the people in the picture? Scan the picture for CPR assistance.
CPR (cardiopulmonary resuscitation) is a first aid technique that is a combination of rescue breaths and chest compressions.

The question is how much time you need to scan the image and find the answer about what to do when CPR is needed. It’s better to get one of the available first aid and CPR apps for your smartphone.
For me that’s the underlying message: be prepared.

Via Ads of the World

Advertiser:
Hartstichting (Dutch Heart Association)
Agency:
Publicis
Additional credits:
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.