Quash the Squash
Posted by Marc | 25-09-2009 22:30 | Category: Animal rights
Is it right for England to take a backward step for chicken welfare, to come in line with EU legislation?
That is what the RSPCA is asking.
Even though they’re intensively farmed, the UK currently has some of the best standards for keeping ‘broiler’ (meat) chickens. However, with the new EU legislation even more chickens will be crammed in to tiny sheds. It’s a backwards step for animal welfare in the UK that the RSPCA want to stop from happening.
The Good Agency created the video to show people what it’s like to live with no concept of personal space. It was a way to reach an otherwise-indifferent audience and bring the issue to life. The agency devised the overriding campaign name Quash the Squash and from this came the stunt. “Irritating Chicken” spent the day in central London invading people’s personal space getting people to think about what it is like being squashed into a chicken shed.
Advertiser:
RSPCA
Agency:
The Good Agency
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