The Butterfly Conservation Society Ghana works for the preservation of the biodiversity of the rainforests in Africa. Hungarian agency Brand Avenue made T-shirts for their activists, and for the those, who would like to support their goals. The merchandising materials were produced by quality T-shirts. They were sold without packaging in order to save the environment. Brand Avenue placed the T-shirts into jar, in order to illustrate the greenery effect.
The main message written in Hungarian and English language: “Rain forests can not produce T-shirts like this, to warn us”.