The best of non-profit advertising and marketing for social causes

“Raw-doggin’ it” and other sex ed PSAs in the parlance of our times

“Raw-doggin’ it” and other sex ed PSAs in the parlance of our times

I’m never really keen on teens creating their own ads. Not that they don’t have great ideas. They just often lack the discipline and training to bring their ideas to life in a really effective way.

Raw-doggin

This PSA series, called “More Than Just Sex” is a good example of this. Produced entirely by teens for teens by Community Healthcare Network’s Teens P.A.C.T. program in New York City, what it gets right is speaking in authentic colloquial language like “Raw doggin’” — slang for unprotected sex.

The Importance of Condoms! from MORE THAN JUST SEX on Vimeo.

Apparently, the organization paid $15,000 for video production “including a professional director and editor”. That’s not much for six video PSAs, and it shows.

Nonetheless, these ads are already too much for some. New York Republican State Senator Marty Golden’s office said the ads “advocates for safe sex in a roundabout way” and “could be hazardous for the youth population of our city and state.” Democratic Assemblyman Rafael Espinal thought they were relevant to his youth constituents but “shouldn’t be accessible to children under 13,” because “the language is too raw.”

I don’t find them “raw” but they are a move in the right direction. Next time, maybe the kids could be mentored better on how to make the best use of their insights.

See four more after the break.

Face Your Fears from MORE THAN JUST SEX on Vimeo.

 

Respect the Line from MORE THAN JUST SEX on Vimeo.

 

Draw the Line from MORE THAN JUST SEX on Vimeo.

 

Teen Clinic Tour from MORE THAN JUST SEX on Vimeo.

Advertiser:
Community Healthcare Network
Source:
NY Daily News

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency.
Read more

We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x