Read the Road, Not Your Phone

Posted by Ana Yoerg | 13-05-2009 17:36 | Category: Road safety

This ad for the Mercedes Benz Brake Assist System (BAS) could very well double as a PSA for texting while driving.

Just in case you didn’t know it was a problem: a recent study of 21 teens in a driving simulator found that while texting or searching their MP3 music players they changed speed dramatically, wove in an out of their lanes, and, in some cases, ran over virtual pedestrians.

Shouts out to the state of Washington and New Jersey for prohibiting the practice in 2007. Thirty states followed their example; legislation is pending for many of them.

Advertiser:
Mercedes-Benz Nederland
Agency:
BBDO Düsseldorf
Additional credits:
Production Company: SEHSUCHT GmbH
Director: SEHSUCHT | Mate Steinforth
Animation: SEHSUCHT | Tom Abel, Lasse Claussen, Hannes Geiger, Christian
Heyde, Mate Steinforth
Producer: SEHSUCHT | Felix Martens, Karsten Müller
Music Composition: Thomas Kisser


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ok first of all that was an awesome ad! the texting while driving thing is a big problem, a lot of states are starting to ban it. It can be more dangerous than drunk driving according to this:  http://www.newsy.com/videos/texting_and_driving_your_right_or_a_new_way_to_crash

Posted by Rosa | 4-06-2009 17:20

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