Rebranding peace
Posted by Marc | 15-05-2008 21:34 | Category: Human rights, War & conflicts
This ad appeared in today’s New York Times and International Herald Tribune Editorial pages, and will also show up in the next issue of Foreign Affairs. The ad was made to showcase and explain the name change of the International Peace Institute.
For nearly four decades, the International Peace Academy trained peacekeepers and promoted conflict resolution. But as their agenda evolved to address changing threats, so did their name. The new name: International Peace Institute.
Advertiser:
International Peace Institute
Agency:
Fenton communications
Additional credits:
Art direction: Matt Ipcar
Copywriter: Susan Podiker
Design support: Alia Hassan
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