Recycled billboard
Posted by Marc | 12-11-2009 21:42 | Category: Corporate Social Responsibility, Environment
This is a recycled billboard to announce the opening of the first environmentally responsible Leroy Merlin (home center) in Brazil.
Placed at Niteroi, Rio de Janeiro, Leroy Merlin was builded with sustainable materials and products. The store reuses 50% of it’s water and decreased 14% of energy consumption comparing to other stores.
The store sells eco-friendly products as well. And to announce this new approach, recycled pieces of wood are used on the building of the store to make a billboard.
Tagline: “The new Leroy Merlin. So environmental friendly that even the used building material became a billboard.”
Advertiser:
Leroy Merlin Brazil
Agency:
MPM Propaganda
Additional credits:
Creative Director: Augusto Coelho/Joanna Monteiro
Art Director: Giulliano Alves
Copywriter: Helio Gualberto
Production: Anelito Nóbrega/Aroldo Corrêa
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