The best of non-profit advertising and marketing for social causes

Red Cross: Disasters don’t take a break on Christmas

Red Cross: Disasters don’t take a break on Christmas

This is the 2016 Christmas fundraising campaign from the Swedish Red Cross. Unpolished and shocking because ‘no one should be left alone in a crisis.’ In the campaign videos we see images of war and disasters from the perspective of the victim.

Red Cross: “When disaster strikes, we are already in place.”

The campaign leads the viewer to the fundraising page on the website where the Red Cross provides a number of options. Like these food packages for Syria:

The harsh 60 second video is also cut into three pieces:

Video by Marcus Söderlund


Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.


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