The best of non-profit advertising and marketing for social causes

Red Cross “I am a crisis”

Red Cross “I am a crisis”

Weird? Brilliant? This new brand ad from the British Red Cross personifies ‘crisis’. What I love about it is the idea that a crisis isn’t something you read about in the paper, it’s something that happens to you. Big or small, a crisis is a crisis when you’re in it. Makes the case for support brilliantly. Video after the jump.

Advertiser:
British Red Cross

 

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