The best of non-profit advertising and marketing for social causes

Red Cross “I am a crisis”

Red Cross “I am a crisis”

Weird? Brilliant? This new brand ad from the British Red Cross personifies ‘crisis’. What I love about it is the idea that a crisis isn’t something you read about in the paper, it’s something that happens to you. Big or small, a crisis is a crisis when you’re in it. Makes the case for support brilliantly. Video after the jump.

British Red Cross


I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.

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