I love (Do) Good ads and cycling. And the Miami Ad School just pointed me to this initiative from San Francisco-based freelance art director Keith Gibson. He is forming a group of creatives called the Red Pencils who will ride in the 2010 AIDS Life Cycle.
AIDS/LifeCycle is a fully supported, 7-day bike ride from San Francisco to Los Angeles, June 6-12, 2010. It’s a life-changing ride – not a race – through some of California’s most beautiful countryside. AIDS/LifeCycle is co-produced by the L.A. Gay & Lesbian Center and the San Francisco AIDS Foundation and is designed to advance their shared interest to end the pandemic and human suffering caused by AIDS.
The ad above is just the start. The Red Pencils will launch a lot of other materials soon. We love to see it coming Team Captain Keith!