The best of non-profit advertising and marketing for social causes

Red Cross “I am a crisis”

Posted by Reuben Turner | 25-09-2012 15:31 | Category: Elder Issues, Fundraising, Poverty, Developing World, Violence

Weird? Brilliant? This new brand ad from the British Red Cross personifies ‘crisis’. What I love about it is the idea that a crisis isn’t something you read about in the paper, it’s something that happens to you. Big or small, a crisis is a crisis when you’re in it. Makes the case for support brilliantly. Video after the jump.

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Advertiser:
British Red Cross

Comments

Agree with you. Great ad. Well done the creative team from Leagas Delaney that did it.

Posted by Julie | 4-10-2012 22:53

Weird, scary, potent! I loved this ad from the first. It brought it home that no matter who you think you are, you can have a crisis. I’ll be donating. Well done.

Posted by Michelle | 6-10-2012 14:31

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.