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Red Cross “I am a crisis”

Posted by Reuben Turner | 25-09-2012 15:31 | Category: Elder Issues, Fundraising, Poverty, Developing World, Violence



Weird? Brilliant? This new brand ad from the British Red Cross personifies ‘crisis’. What I love about it is the idea that a crisis isn’t something you read about in the paper, it’s something that happens to you. Big or small, a crisis is a crisis when you’re in it. Makes the case for support brilliantly. Video after the jump.



Advertiser:
British Red Cross




Comments


Comments about Red Cross

Agree with you. Great ad. Well done the creative team from Leagas Delaney that did it.

Posted by Julie | 4-10-2012 22:53

Comments about Red Cross

Weird, scary, potent! I loved this ad from the first. It brought it home that no matter who you think you are, you can have a crisis. I’ll be donating. Well done.

Posted by Michelle | 6-10-2012 14:31



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