The best of non-profit advertising and marketing for social causes

Red Cross volunteers put the pieces back together

Posted by Tom Megginson | 19-03-2012 22:04 | Category: Activism

A nice visual campaign for Lebanese Red Cross. The simplicity works, in this case. I only with the cross had been more obviously made out of red sticky tape.

Two more after the break.

Advertiser:
Lebanese Red Cross
Agency:
Y&R, Dubai, UAE
Additional credits:
Chief Creative Officer: Shahir Zag
Art Director: Sajesh Pudussery
Copywriter: William Mathovani
Creative Director / Copywriter: Shahir Zag
Creative Director/ Art Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Planner: Nadine ghossoub
Agency Producer: Leng Panganiban
Photographer: Mojtaba Komeili
Retoucher: Gitten Tom
Source:
I Believe in Advertising

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