What started as a campaign from Greenpeace about BP’s invest into the Canadian tar sands, the dirtiest oil there currently is, suddenly got a whole new dimension with the Gulf of Mexico Oil Spill.
Greenpeace is asking the public to design a new logo for British Petroleum. They want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not ‘beyond petroleum’ – they’re up to their necks in tar sands.
The winning logo will be used by Greenpeace as part of our international campaign against the oil company.
They are looking for the best ideas and concept, not necessarily the slickest logo. So if you’re not a professional designer don’t worry. If you’re the overall winner they are offering you a day with a top graphic designer to transform your idea into a final product.
Greenpeace climbers scaled the front of BP’s corporate headquarters in London to brand them with a logo that better suits their dirty business: