Responsibility is in your hands
Posted by Tom Megginson | 22-02-2012 17:07 | Category: Health
A strange testicular cancer prevention campaign from Peru shows people misinterpreting a man’s casual scratching or adjusting of his scrotum as a commitment to self-examination.
At least, that’s how I interpreted it. The scenarios are awkward (especially the one with the two little girls) but memorable. And I suppose that’s what it takes to get through to young men, who are often affected by the disease.
See another execution (previously covered by Marc) after the break.
Advertiser:
League Against Cancer
Agency:
Y&R Perú
Additional credits:
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Art Director: Christian Silva
Copywriter: André Toledo, Flavio Pantigoso
Account Manager: Manuel Ahumada
Agency Producer: Patricia De la Cuba
Executive Producer: Natalia Gamarra
Production Company: Ekeko Films
Director: Manuel Lorenzo
Audio: Spinaca Audio
Post-Production: Exfera / Fusión Atómica
Client Approval: José Méndez
Source:
Illegal Advertising
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