The Impossible Hamster
Posted by Marc | 9-03-2010 21:44 | Category: Consumerism
What the impossible hamster has to teach us about economic growth. A animation from the Impossible Hamster Club about crazy consumption and really gross domestic product
“We wanted to confront people with the meaning and logical conclusion of the promise of endless economic growth. We used a hamster to illustrate what would happen if there were no limits to growth because they double in size each week before reaching maturity at around 6 weeks. But if a hamster grew at the same rate until its first birthday, wed be looking at a nine billion tonne hamster, which ate more than a years worth of world maize production every day. There are reasons in nature, why things dont grow indefinitely. As things are in nature, sooner or later, so they must be in the economy. As economic growth rises, we are pushing the planet ever closer to, and beyond some very real environmental limits. With every doubling in the global economy we use the equivalent in resources of all of the previous doublings combined.”
Additional credits:
Concept, script and narration: Andrew Simms
Animation: Leo Murray & Thomas Bristow
Sound: Louis Slipperz
Scientific Adviser: Victoria Johnson
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