Rumeur virale
Posted by Marc | 5-11-2006 21:49 | Category: Health
Very powerful campaign from Inpes, the French organisation for Aids/HIV/Sida prevention. This campaign starts at december 1, 2006 and is pointed on the rumours about aids:
- Barebacking when HIV+ is not risky
- A blowjob without a comdom is not risky
- I can get away with anal sex without a condom
In case you didn’t know, these rumours are not true.
The target audience is the gay community.
The cross media campaign contains posters, magazine ads, a website and a webzine.
More info here (in French).
Info Francais: Maintenir le niveau d’information de la population. Contrer des croyances en circulation au sein de cette population sur les risques encourus lors:
- de fellations non protégées
- les pénétrations anales non protégées
- les rapports non protégés entre partenaires occasionnels
- le lien entre risque et charge virale et les risques
Visit the Nous-Tous website for a great ‘photo-roman’:
Below two magazine ads:
Advertiser:
Inpes
Agency:
BETC euroRSCG France
Source:
Ads of the World
