Rumeur virale

Posted by Marc van Gurp | 5-11-2006 21:49 | Category: Health

aids rumours

Very powerful campaign from Inpes, the French organisation for Aids/HIV/Sida prevention. This campaign starts at december 1, 2006 and is pointed on the rumours about aids:

- Barebacking when HIV+ is not risky
- A blowjob without a comdom is not risky
- I can get away with anal sex without a condom
In case you didn’t know, these rumours are not true.
The target audience is the gay community.
The cross media campaign contains posters, magazine ads, a website and a webzine.
More info here (in French).

Info Francais: Maintenir le niveau d’information de la population. Contrer des croyances en circulation au sein de cette population sur les risques encourus lors:
- de fellations non protégées
- les pénétrations anales non protégées
- les rapports non protégés entre partenaires occasionnels
- le lien entre risque et charge virale et les risques

aids rumours

aids rumours

Visit the Nous-Tous website for a great ‘photo-roman’:

aids rumours

Below two magazine ads:

aids rumours

aids rumours

BETC euroRSCG France
Ads of the World

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)