The best of non-profit advertising and marketing for social causes

Safe sex for dogs and cats

PETA’s ABC campaign is running for a long time. ABC stands for Animal Birth Control. With this campaign PETA tackles the issue of companion animal overpopulation. And they use, as always, celebs for bringing the message. In the video above famous model Dita Von Teese teach us the lessons of ABC. The video shows behind-the-scenes footage from Dita’s photo shoot and her exclusive interview with PETA.

In her ad (below), Dita urges fans to “bone up” on their ABCs and, if they are considering adding a dog or a cat to the family, to adopt from a local animal shelter and be sure to get their new family member spayed or neutered.



Other Psa’s from the ABC campaign.

Spay and neuter your cat video:
Over 2.4 million unwanted kittens are born each year.

In the newest part of the campaign Diego Luna, movie star (Y Tu Mamá También, Dirty Dancing 2: Havana Nights) says:
“Animals need to have safe sex, too!” He showed up for this campaign with his canine pal, Frey. He encourages people to stop unwanted pregnancies by “fixing” their animals so that they can’t breed.




In the PSA below, Levi Leipheimer (former professional bicyclist) urges fans to help homeless animals, saying, “U.S. animal shelters must put to death nearly 4 million dogs and cats every year. You can help stop the cycle of unwanted animals. It’s as easy as Animal Birth Control! Save lives: Always spay or neuter your animals, and never buy them from a breeder or a pet store.”



Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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