Safety in Numbers with Animal Cops
Posted by Marc | 9-01-2012 22:46 | Category: Animal rights
A new emergency telephone number recently started in the Netherlands: 114. This number is meant as you witness an animal in need by accident, abuse or neglect. It is like 112, 999 or 911.
”114 144, red een dier” (Call 114 144 and safe an animal).
The idea caused a lot of stir because it came from the Dutch political party PVV, a populist and extreme discriminatory new movement.
Animal rights is also an important topic for them. They call the idea ‘animal cops’.
In this post the introductory campaign to make the Dutch aware about the emergency number.
I read a lot of negative comments today on Twitter. And I agree it’s hard to ignore the political situation in the Netherlands. It is part of the emotion around this campaign.
But when looking at it like a pro, more technical, what do you think? A translation isn’t necessary. The message is brought primarily visual.
Trying to ignore all emotions around the idea is difficult but I think the visual part of the campaign is too technical. Emotions as we used to see in animal rights campaigns are missing.
Others find the morphed animals very creepy.
Advertiser:
Dutch Government - Postbus 51
Agency:
Y&R Amsterdam
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