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Salvation Army Canada use house numbers of homeless

Salvation Army Canada use house numbers of homeless

Salvation Army Canada use house numbers of homeless

Nice campaign from the Salvation Army in Canada. They wants to let Canadians know that no one should have to live on the streets. For that they use house numbers with their tagline: “No one should have to call the streets home. Give hope to the homeless.”
They did this by placing typical neighborhood home address signs in a variety of public places where people normally eat, talk, read, relax, wait for the bus, or just hang out.

Matt Litzinger, Co-Chief Creative Officer from Cossette, the agency behind the campaign: “The problem with homelessness is that it’s often easy to ignore. We wanted to jolt the public by putting messages in places – and in a manner – that would surprise them. Then we continue to turn that communications experience on its head by telling our audience that these same locations are also places that street people call home.”

Salvation Army Canada use house numbers of homeless

Advertiser:
The Salvation Army Canada
Agency:
Cossette
Additional credits:
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Chad Borlase
Art Director: Kevin Filliter
Writer: Aaron Chown
Account Supervisor: Kaitlin Doherty

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