Save the Crabs, then eat them
Posted by Marc | 11-02-2007 20:59 | Category: Environment
To discourage fertilizer use in the Spring (which runs into and damages North America’s Chesapeake Bay), Marketing for Change Inc. worked with the state of Virginia, the Chesapeake Bay Program and Academy for Educational Development to develop a lifestyle brand that linked environmental stewardship with enjoyment of the bay.
A different approach to the environmental issue: “Save the Crabs, then Eat Them.”
The Chesapeake Club is a partnership of people in the Washington metropolitan area working together to keep the Chesapeake Bay fun and full of the seafood they love. They are helping to restore and protect the Bay through simple, practical steps that touch their everyday lives, from how they care for their lawns to how they clean up after their pets to what they plant in their gardens and more.
Advertiser:
Chesapeake Club
Agency:
Marketing for Change Inc.
Additional credits:
Project Director: Peter Mitchell
Creative Director: Dave Clemans
Agency Producer: Terry Stavoe
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