The world-famous Ice Hotel in Jukkasjärvi, Sweden is in danger of being destroyed by forces of nature. That is, unless you help.
The “Save The Ice Hotel” movement in Sweden is appealing to the world to send them more ice. Or, you can purchase a white cause bracelet and donate towards buying a really big freezer to keep the hotel operational year-round.
Until then, the good people of Jukkasjärvi will continue to perform their traditional pagan rituals to the blonde winter gods and pray against the return of the midnight sun.
Save the Ice Hotel
Ice Hotel photo via Wikipedia