The best of non-profit advertising and marketing for social causes

Save the Ice Hotel!

Posted by Tom Megginson | 1-04-2012 17:44 | Category: Activism

The world-famous Ice Hotel in Jukkasjärvi, Sweden is in danger of being destroyed by forces of nature. That is, unless you help.

The “Save The Ice Hotel” movement in Sweden is appealing to the world to send them more ice. Or, you can purchase a white cause bracelet and donate towards buying a really big freezer to keep the hotel operational year-round.

Until then, the good people of Jukkasjärvi will continue to perform their traditional pagan rituals to the blonde winter gods and pray against the return of the midnight sun.

Advertiser:
Save the Ice Hotel
Additional credits:
Ice Hotel photo via Wikipedia
Source:
Adland

Comments

Talking about mocking…
It’s not a pagan ritual to worship some “blonde winter god”. The fuck? It’s a celebration to the saint Lucia, and that celebration goes through whole Sweden.

Posted by Anna | 4-04-2012 12:55

Anna, that was a joke in the spirit of the April Fool’s Day video.

I am aware of the St. Lucia traditions in Sweden. I am also aware that many Christian traditions have pagan roots. Sorry if I offended your faith, but I am an irreverent person by nature.

Posted by Tom Megginson | 4-04-2012 13:04

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.