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Save yourself, do the test and #saveyourselfie

Posted by Marc van Gurp | 3-03-2014 22:30 | Category: Health

Stop Darmkanker - Stop Colon Cancer. Freya Van den Bossche. Save yourself with a #saveyourselfie

Surpass the A letter to Brad Pitt campaign seems an impossible task. However, the second campaign of the Belgian Stop Darmkanker (Stop Colon Cancer) appears to be a hit too.

This time agency 10 launches a new version of the selfie, the #saveyourselfie. A self-portrait on the toilet. Because, as is the message, anyone can save his life on his own toilet. Because it is about doing a colon cancer test on time.

The call in the campaign is to make a #saveyourselfie and spread the message on the campaign website and social media channels.

Image above is the #saveyourselfie from politica Freya Van den Bossche. (You know her from this election campaign).

Stop Darmkanker - Stop Colon Cancer. Save yourself with a #saveyourselfie

March is the international month against colon cancer and is supported by several celebrities and politicians like Flemish Prime Minister Kris Peeters:

Stop Darmkanker - Stop Colon Cancer. Kris Peeters. Save yourself with a #saveyourselfie

Tom Waes, actor and television director:

Stop Darmkanker - Stop Colon Cancer. Tom Waes. Save yourself with a #saveyourselfie

Goedele Liekens, TV presenter and sexologist:

Stop Darmkanker - Stop Colon Cancer. Goedele Liekens. Save yourself with a #saveyourselfie

Tomas Van Den Spiegel, professional basketball player:

Stop Darmkanker - Stop Colon Cancer. Tomas Van Den Spiegel. Save yourself with a #saveyourselfie

#saveyourselfie on Twitter:

Stop Darmkanker (Stop Colon Cancer)
Additional credits:
Client Contact: Luc Colemont, Marleen Wauters, Steven Piessens, Ann Peeters
CD: Olaf Meuleman, Jeroen Goossens
Creatives: Stephanie Van Tichelt, Charis Verrept, Olaf Meuleman, Jeroen Goossens
Account: Anke Berckmans
Web development: Edge
Photography: Evert Thiry


Comments about Save yourself, do the test and #saveyourselfie

Rien compris. Je ne vois pas l’intérêt de se photographier dans les toilettes. Très déçue car je croyais que vous alliez diffuser un test permettant de détecter le cancer du côlon. Cela existe certainement mais n’est pas accessible au grand public.

Je me suis laissée avoir, tant pis pour moi.

Posted by Fierens M.-M. | 21-04-2014 12:00

My comment


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