Surpass the A letter to Brad Pitt campaign seems an impossible task. However, the second campaign of the Belgian Stop Darmkanker (Stop Colon Cancer) appears to be a hit too.
This time agency 10 launches a new version of the selfie, the #saveyourselfie. A self-portrait on the toilet. Because, as is the message, anyone can save his life on his own toilet. Because it is about doing a colon cancer test on time.
Image above is the #saveyourselfie from politica Freya Van den Bossche. (You know her from this election campaign).
March is the international month against colon cancer and is supported by several celebrities and politicians like Flemish Prime Minister Kris Peeters:
Tom Waes, actor and television director:
Goedele Liekens, TV presenter and sexologist:
Tomas Van Den Spiegel, professional basketball player:
#saveyourselfie on Twitter:
Tweets about "#saveyourselfie"
Stop Darmkanker (Stop Colon Cancer)
Client Contact: Luc Colemont, Marleen Wauters, Steven Piessens, Ann Peeters
CD: Olaf Meuleman, Jeroen Goossens
Creatives: Stephanie Van Tichelt, Charis Verrept, Olaf Meuleman, Jeroen Goossens
Account: Anke Berckmans
Web development: Edge
Photography: Evert Thiry