Scrolling for Alzheimer’s awareness and fundraising

Smart use of the media on a spot, a news portal, where short-term memory is important.
The web campaign is made by agency Marketel for the Canadian Société Alzheimer.

Stephen Mérineau, copywriter at Marketel: “Interactive media like the Web allows us to create an immersive experience that intensifies the empathy of the public in respect of a cause. This is precisely what we did with ‘Blank’, the campaign we designed for the Alzheimer Society of Canada. Website visitors were experiencing a loss of short-term memory as they scroll down the page on their screen. Personally affected, visitors instantly understand the importance of the cause because they had just to experience it.”

The campaign won severals awards including Gold at the Marketing Awards 2012, Official Honoree at the Webby Awards 2012, Applied Arts 2012, Prix Créa 2012, Prix Média 2012 and Grand Prix Boomerang 2011.