Social advertising and non-profit campaigns from around the globe

Sdia Going All The Way

Posted by Marc | 1-12-2009 23:12 | Category: Health

Last night the CEO of the Israel Aids Task Force, Jonathan Karni, unveiled this year’s campaign for the “World Aids Day”: The SDIA Project.
The project which launched 6 weeks ago was based on a song called “Going all the way”, about a girl with easy virtue, created by an unknown band called “SDIA”.

The “SDIA Project” which is the follow up project of last year’s “Doubt" Radio Event (that also marked the “World Aids Day"), shows the strength radio and music have to spread and reach people everywhere, well beyond the borders of radio. To date, “SDIA” has spread and infected a huge number of people, using nothing but a song. People never saw it coming.

See how easy it is to get infected. Get tested!

This video tells the story:

The story, Hebrew version:

The “Big Brother” show decided to use the song as its “wake-up” theme last Saturday:

Singer Roni Alter:

Advertiser:
Israel Aids Task Force
Agency:
Shalmor Avnon Amichay/Y&R Interactive
Additional credits:
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Copywriter: Geva Kochba
Art Director: Shirley Bahar
Executive Client Director: Adam Avnon
Account Supervisor: Shiran Chen
Account Manager: Galia Ashri/Esti Smilg
Interactive Credits
Executive Interactive Director: Guy Poreh
Copywriter: Nadav Raviv
Account Supervisor: Dana Cogan
Head Programmer: Dima Patt
Studio Manager: Lena Feldman
Media Planning: Racheli Ben-Avi
Musical Production:
Written composed and produced by:
Ran Shem Tov and Shiri Hadar - IZABO
Singer: Roni Alter
Video Clip:
Photographer: Eitan Nadel
Motion Graphics: Lior Sadeh – LivyatanVisual
and Elad Magdasy