Osocio NL

Seat belts extend lives

Posted by Tom Megginson | 26-08-2012 15:47 | Category: Road safety



image

A nice, simple idea for promoting seat belt use among youth in Quebec, Canada, from Lg2. What I like best about it is the way it gives a positive message that is unique to the “product” benefit. I even like the weird two-dimensional feel of the art direction.

Created for a primarily Francophone audience, the idea translates effortlessly into English: Wear a belt, extend your life.

Living in neighbouring Ontario, I thought that seat belt use was pretty much assumed — especially for people born after it became mandatory in 1976. It turns out that while Quebec drivers are some of the best in the country for buckling up, the province ranks fourth for belt use by passengers — at 93%.

Still, I hope this great idea isn’t wasted on a non-issue. But perhaps they could sell the idea to Italy.

Two more executions (of the same concept) after the break.


image

image


Advertiser:
Société de l'assurance automobile Quebec
Agency:
Lg2
Source:
Ads of The World







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)