Three ads from the Portuguese Ministry of Health (Ministério da Saúde), promoting a healthy lifestyle.
Important these days where many of us have a lifestyle with a lack of physical exercise.
“Sedentary people can’t run away from diseases. Exercise.”
Ministério da Saúde
Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Directors: Marcelo Melo, Claudia Rolim
Copywriter: Nuno Leal
Photographer: Kenton thatcher
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