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Sedentary people can’t run away from diseases

Posted by Marc | 28-05-2009 21:31 | Category: Health

Three ads from the Portuguese Ministry of Health (Ministério da Saúde), promoting a healthy lifestyle.
Important these days where many of us have a lifestyle with a lack of physical exercise.
“Sedentary people can’t run away from diseases. Exercise.”

Advertiser:
Ministério da Saúde
Agency:
Fischer Portugal, Lisbon
Additional credits:
Creative Director: Diogo Mello
Art Directors: Marcelo Melo, Claudia Rolim
Copywriter: Nuno Leal
Photographer: Kenton thatcher
Source:
Ads of the World

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Comments

I’m glad they’re not solely sticking with the “death fat” theory(the idea that fat automatically equals unhealthy). I’m overweight, and I’m in much better shape than my skinny husband!

Posted by scamps | 13-09-2009 13:17

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.