The best of non-profit advertising and marketing for social causes

Send Aids to 3669

Send Aids to 3669

This campaign from Terres des Hommes was running last couple of weeks in the Netherlands. In a aggressive hyperventilating MTV style Terres des Hommes ask viewers to send a sms in order to help Aids/HIV orphans in East Africa.
“Adopt the abandoned Aids Orphan. SMS Aids to 3669.”

A SMS to Terres des Hommes costs €1,50, €0,99 of it is for the Aids orphan project. After donating a animated wallpaper was sent in return showing a thank-you-kiss from the Aids orphan.
With this confrontating campaign Terres des Hommes tries to reach the young audience in the age of 15 – 25. It looks funny at first sight but this ringtone look-a-like psa isn’t after all.

Another part of the campaign is the dedicated page on the Dutch social network Hyves: mercylife.hyves.nl.

Thanks Antoinette from Leylines for sending.

Advertiser:
Terres des Hommes
Agency:
YoungWorks
Additional credits:
Concept: Cees Dingler en Jeroen Vroegen
Artdirector / designer: Cees Dingler en Jeroen Vroegen
Copywriter: Cees Dingler en Jeroen Vroegen
Media strategy: Leylines

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