“I can’t get pregnant if I pee after having sex.” One of the many myths that we thought that no longer existed. They do, at least in Milwaukee.
The sex myths are the basis for this new campaign. The campaign, titled “Who’s Teaching Your Child about Sex?” is designed to start that conversation between parents and youth about sex and the many myths surrounding teen pregnancy. The campaign features kids proliferating many sex myths, and depicts them spreading throughout a school without any attempt to debunk or call into question the validity of the myths.
Gary Mueller, Creative Director at Serve Marketing, the agency behind the campaign: “The first line of defense against teen pregnancy is keeping kids informed about sex. But the problem is, many parents aren’t willing to sit down and have the talk with them. So when kids aren’t informed, misinformation and myths about sex spread.”
The campaign features an interactive YouTube quiz and website, heavy social media promotion on Facebook and Twitter. Teens and their parents will be encouraged to contribute to the discussion using the hashtag #SexMyths. Users will then be encouraged to share the videos and visit GetTheSexFacts.com for more information on the campaign.
Interactive #sexmyths quiz on YouTube:
Gary Mueller: “The average teen spends more than five hours a day online and the kind of misinformation they’re getting about sex is frightening. We wanted to use social media to combat these myths because that’s where the conversations are happening. And at the same time we want to open the eyes of parents to what their kids are learning online.”
It’s not the first campaign from the United Way of Greater Milwaukee about birth control. See also the previous posts and compare the different approaches:
– Reality Check on Valentine’s Day
– Your baby’s not a baby anymore
– Dunking will be over with a baby
– What kind of man preys on underage girls?
– Pregnant at the Prom
– It isn’t a fairy tale, it’s rape
– Hoax: 2028 The Movie – It Finally Ends
United Way of Greater Milwaukee
Creative Director: Gary Mueller
Writer: Nick Pipitone
Art Director: Mitch Markussen
Digital Lead: Kevin Kriehn
Social Media: Dave Perry, Rob Ebert
Digital Designer: Mark Goldstein
Developer: Joe Salvatori
Producer: Heidi Sterricker
Director: Quinn Hester
Audio: John Egan
Editorial: Wonder Wonder