Osocio NL

Shake up your prejudices

Posted by Tom Megginson | 14-07-2011 13:53 | Category: Gender issues

When Indian artist Raghava KK and his musician wife Netra Srikanth became parents, they quickly realized that children’s books are full of propaganda about social norms.


Raghava wanted to introduce his children to a more open-minded perspective on family diversity. So he developed an interactive storybook for iPad that takes children through mundane family life, such as meals, naps and baths, but with a difference: At any point in the story, with a shake of the iPad, the child can change the family structure from heterosexual to same-sex parents and other scenarios.

Ipad art Project- Pop It at home from Raghava KK on Vimeo.

“It’s a metaphor for shaking from one perspective to another,” said Raghava in an interview with Mashable. “The relationship between parent and child does not change if they have two moms, two dads. I’m challenging the concept of family.”

He wants to continue to develop the “shake up” idea, and apply it to themes such as cultural diversity (especially to ethnic and religious tensions in his part of the world), and to open-source it so that others can develop their own stories.

The story, called “Pop It”, is apparently available at the app store for $1.99 (although I can’t seem to find it at the moment).

Raghava KK

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)