The best of non-profit advertising and marketing for social causes

Shampoo brand takes on gender stereotypes.

Shampoo brand takes on gender stereotypes.

Pantene Shampoo brand takes on gender stereotypes

From Pantene in the Philippines, a beautifully-observed ad that could have been made by a campaigning organisation. It highlights the hypocrisy in perceptions of women in the workplace – perceptions that clearly stretch beyond borders. Will it sell more shampoo? It deserves to.

Readers of Malcolm Gladwell’s What the Dog Saw will know that shampoo companies have played a surprising role in the development of feminism.

Advertiser:
Pantene Philippines
Agency:
BBDO Guerrero
Source:
Fast Company

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.
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