Osocio NL

Shampoo brand takes on gender stereotypes.

Posted by Reuben Turner | 10-12-2013 23:14 | Category: Corporate Social Responsibility, Culture, Discrimination, Gender issues, Women's Issues



Pantene Shampoo brand takes on gender stereotypes

From Pantene in the Philippines, a beautifully-observed ad that could have been made by a campaigning organisation. It highlights the hypocrisy in perceptions of women in the workplace – perceptions that clearly stretch beyond borders. Will it sell more shampoo? It deserves to.

Readers of Malcolm Gladwell’s What the Dog Saw will know that shampoo companies have played a surprising role in the development of feminism.



Advertiser:
Pantene Philippines
Agency:
BBDO Guerrero
Source:
Fast Company
Keywords:
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