You don’t see good ads about the elderly often, well these are great.
I posted two ads from this campaign here before. I ran into new ones.
These ads are from Abrigo para Idosos Bezerra de Menezes, a Brazilian shelter for all kind of elderly people, no matter about their color, religion or sex.
Great weathered artwork to visualise what it is about: elderly people.
Copy: Ajude a conservar nosso maior patrimônio: a vida
(can anybody translate this?)
Agency Publicis Salles Norton