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Show one’s hand

Posted by Marc | 22-12-2006 21:52 | Category: Third world

wie geeft zich dit jaar bloot?

This is the wintercampaign from Oxfam Belgium. The tagline is ‘wie geeft zich dit jaar bloot?’, Who show one’s hand?

The campaign shows the famous and wellknown from Belgium: Prime minister Verhofstadt, Elio di Rupo (flamboyant left-winger from the socialist party), Steve Stevaert (former Flemish minister of Public Works), Leki (singer), Roos Van Acker (V- and DJ), Dina Tersago (miss Belgium in 2001), Marie Daulne (lead singer and founder of the group Zap Mama), Guy Mortier (chief editor of HUMO), Geena Lisa (singer), Toots Tielemans (the king of the mouth organ) and one of my musical heroes Tom Barman from Deus.

The main goal of the campaign is to make the fairtrade products as sold by Oxfam more wellknown. Guy Mortier drink fairtraded rum, Steve Stevaert likes fairtraded chocolate and Toots Tielemans wears fairtraded coton shirts.
The campaign is made by Oxfam themselve.
A few more ads here.
Thanks Jan for sending.

Advertiser:
Oxfam Belgium

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.