Silence Fixed it for Jim

Ex-wrestler and coalminer Jimmy Savile was a familiar face on British media for decades. As a DJ he fronted some of the most popular music programmes on TV and radio. As a charity fundraiser he ran marathons and raised millions for hospitals and other good causes.

He was also a lifelong sexual predator and child abuser who specialised in picking on vulnerable girls – the disabled, the sick, the troubled and, inevitably, the starstruck. And he did it under the noses of the British public, for decades. The scale and severity of the abuse he perpetrated is only coming to light now.

Savile’s flagship programme was “Jim’ll Fix It”, where he made the wishes of children – meet a pop star, eat breakfast on a roller coaster – come true. Every participant received a “Jim Fixed It For Me” medal.

Hence this hard-hitting ad from The National Association of People Abused in Childhood (NAPAC). Tough and true.