Sinead’s Hand in Marriage

Posted by Liz Losh | 18-10-2009 20:49 | Category: Gender issues

This campaign from Ireland’s Marriage Equality asks the question “What if you had to ask four million people to marry someone?”

Marriage Equality
Ireland's Unbelievably Good Commercial for Marriage Equality


Comments about Sinead's Hand in Marriage

This ad is a copy of one that ran in New York years ago. Did they get permission to remake it? I sure hope so…


Posted by MattM | 19-10-2009 18:17

Comments about Sinead's Hand in Marriage

Hi there,

I was the actor in Sinéad’s Hand, and we certainly did get permission.
When I was approached to act in it the producers were very clear
that they were remaking the ad from the original filmmakers for the
Irish market, and the original work is clearly credited on the Irish
Marriage Equality website, http://www.marriageequality.ie. It was
for a good cause, and everyone worked for free.

The question was recently (and quite properly) asked on an Irish
filmmaking website, and both myself and the producer responded – http://www.filmmakersnetwork.ie/forums/showthread.php?t=5704.

Hope this clears it up, and the subject returns to the most important
thing in question…



Posted by hughoconor | 21-10-2009 00:32

Comments about Sinead's Hand in Marriage

I was a fan of the original ad, and I think that remaking it to cater to different countries is fantastic, if permission is granted and remaking is encouraged.

Posted by scamps | 5-11-2009 10:12

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)