Single Parents: Let’s Lose the Labels
Posted by Marc | 2-03-2010 23:10 | Category: Discrimination, Social aid
A ordinary campaign video at first site but the message underneath is firmly. The video is a shout out about the stigma single parents suffer.
The video support the work of Gingerbread, the UK charity which works nationally and locally, for and with single parent families, to improve their lives.
Gingerbread has been working with single parents since 1918. Back then they opposed the ‘bastardy’ acts that stigmatised children born out of wedlock. 92 years later single parents are angry about the labels that are used today.
Lone parent employment has climbed steadily in recent years but single parents are still portrayed as ‘scroungers’. Recent evidence has confirmed that most children growing up in single parent families turn out fine but single parents are often depicted as ‘bad mothers’, responsible for ‘broken families’. Single parents want these attitudes to be challenged.
Gingerbread has asked 50 influential politicians and media editors to sign a pledge to tackle prejudice against single parents.
Gordon Brown, Nick Clegg and David Cameron have already signed up.
See also their two blogs: Wall of Fame and Wall of Shame.
Illustrations are made by Alex T. Smith
Advertiser:
Gingerbread
Agency:
AMV
Additional credits:
Illustrations: Alex T. Smith
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