The best of non-profit advertising and marketing for social causes

Six-pack against plastic pollution

Posted by Marc | 8-05-2010 22:35 | Category: Environment

This guerrilla stunt protested the impact of single-use plastic on marine and wildlife. The giant plastic six-pack ring got “caught” on iconic Vancouver sculptures, gaining the attention of commuters and tourists. The stunt was an initiative of the Plastic Pollution Coalition and was developed by Vancouver advertising agency Rethink.

More about the background of this campaign at Plastic Manners where Taina Uitto is blogging about one year living without plastic.

Advertiser:
Plastic Pollution Coalition
Agency:
Rethink, Vancouver Canada
Additional credits:
Designer: Leia Rogers
Photographer: David Dehaas/Leia Rogers
Account services: Jillian Yaehne

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Please help fund our NGO for Plastic Pollution Awareness in West Africa…
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From:
Lagos clean Beach project <lagoscleanbeach@yahoo.com> [Chat now]
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Add to Contacts
To:
Hello,
Please support our project and make a contribution to help us fund an organization to promote a recycling program and plastic pollution awareness in the second largest city in West Africa. Please read and support us in our goal!

http://www.indiegogo.com/Lagos-Clean-Beach-Project

Thank you,

Dayo

Posted by Dayo | 20-01-2011 12:28

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.