You can be blown away by this Canadian TVC. But if you look closely you will see that it is all about the door. A door as a symbol for something that can’t be ignored.
This TVC is the new campaign from Partners for Mental Health. With this campaign they show the shocking statistics that surround youth suicide. After car accidents, suicide is the leading cause of death among young Canadians and accounts for 762 deaths a year.
The campaign entitled Right By You is actually a petition campaign.
It calls on viewers to sign a petition encouraging governments to change the way we support and fund youth mental health.
Partners for Mental Health: The lack of support for mental health services is one of the most pressing issues facing youth today, and it has devastating consequences. As many as 8% of young people will try to take their own lives, and almost all young people who die by suicide have a mental illness, such as depression. 3 out of 4 children and youth with a mental health problem or illness will not receive treatment. And those who require mental health services are often not able to access it, unless their families have the resources to pay for services privately.
Lance Martin, Partner and Executive Creative Director at Toronto-based agency UNION: “The fact that suicide is the #2 cause of death among teens is shocking. We wanted to do something really impactful to draw attention to it. The PSA, which launched during Mental Illness Awareness Week, uses the all too familiar angry door slam that we associate with typical teen behavior to highlight that sometimes there is an underlying issue that shouldn’t be ignored. It resonates with parents because the truth is that sometimes living with a teen can be challenging, but that if the signs do go unnoticed and help is not provided, living without one would be worse.”
Partners for Mental Health (Canada)
Executive Creative Director/ Partner: Lance Martin
Art Director: Lorraine Sit
Copywriter: Marisa Faustino
Designer: Emmanuel Obayemi
Agency Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Manager: Rhiannon Enss
Planner: Naeiri Zargarian
Production Company: Sons & Daughters
Director: David Quinn
Executive Producer: Jeff Darragh
Producer: Sam Benson
Editing Company: Rooster
Editor: Izzi Ehrlich
Post Production: Fort York VFX
Online Artist: Andrew Rolfe
Sound Design/Music: RMW
Audio Engineer: Dustin Anstey
Music Producer: Jeff Cohen