The best of non-profit advertising and marketing for social causes

Small talk saves lives.

Small talk saves lives.

This new campaign from Samaritans in the UK asks us all to take the time to make small talk (something we English aren’t great at) when we think someone might be suicidal.

It’s part of the charity’s mission to help us all be better at looking out for and listening to each other.


I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.


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